What kind of blog would Lean Back 2.0 be without an end-of-year list? In keeping with this tradition, here are the charts and infographics that best capture what 2012 meant for digital publishing.
1. The growing mobile landscape: Americans are increasingly reading news on their mobile devices.
2. And digital is now the second most popular way to get news: More people reported getting news from online and mobile sites than from radio or a print newspaper.
3. The diversification of mobile efforts: Publishers have moved away from designing apps primarily for Apple products.
5. Digital access has helped some newspapers find a wider audience: A few US newspapers managed to grow their subscription dollars in 2012; others were less successful.
6. But the newspaper industry as a whole has seen advertising revenue fall dramatically: Print ad dollars have fallen dramatically and are nowhere close to being replaced by digital ad dollars.
7. Mobile advertising, however, is poised to grow: Advertisers have yet to move dollars to mobile, despite its increasing popularity.
Source: The Atlantic
8. Young people actually click on mobile ads: Only 7% of older tablet users click on ads, while 25% of young adults do. Why do young people like ads so much — and how can the publishing industry capitalize on this trend in 2013?
9. The rise of the screen screen: People now digitally multitask while watching TV, often browsing news and social media sites via their tablets.
10. Social media not a huge driver of news…yet: Pew research from early 2012 showed that few people are finding news via Twitter or Facebook. Will this change in 2013?
Tags: 2012, ads, iPad, iPhone, smartphones, tablets