Economist

Emma Gardner

The future of mobile news

Tablet users–even younger ones–still prefer a “print-like” reading experience

As 2012 comes to a close, it’s worth noting that this was the year the US crossed a mobile threshold. Half of all US adults now own a mobile device and a majority use their device to read news, The Economist Group and the Pew Project for Excellence in Journalism reported in October. Now, Pew [...]

READ FULL ARTICLE


Tags: mobile, news, Pew, pew 2012, reading, tablets

The “HTML5 versus app” debate continues at Business Insider’s Ignition conference

The HTML5 versus native app debate has been raging for a few years now, but the question of how publishers should offer their digital publications is far from settled. At Business Insider‘s Ignition conference, leading publishers gathered to continue the conversation. Is HTML5 the future of mobile publishing — or merely a distraction from much [...]

READ FULL ARTICLE


Tags: app, Financial Times, FT, HTML5, maz, publishing

Infographic

Announcing the winners of the mobile news infographic challenge

A few months ago, The Economist Group and the Pew Research Center’s Project for Excellence in Journalism released new research confirming the important role that mobile devices play in how we get our news. The study found that the US has crossed a mobile threshold, with 50 percent of US adults now owning a tablet [...]

READ FULL ARTICLE


Tags: data, infographic, mobile, mobile phones, news, Pew, smartphones, tablets

Rethinking long-form reading on the desktop

In the first article ever written for this blog, The Economist Group’s chief executive Andrew Rashbass laid out evidence for the rebirth of long-form reading, made possible by the advent of the tablet. “Data from all sorts of sources shows clearly that consumers read on tablets in a way much closer to print than to [...]

READ FULL ARTICLE


Tags: desktop, journalism, longreads, mobile, news, tablets

Infographic

The mixed fortune of American newspapers

Our colleagues at The Economist have an informative infographic on the rise and fall of American newspaper circulation. As the video shows, some newspapers have done a better job at growing their circulation than others. Publications such as the Wall Street Journal and the New York Times have managed to increase their circulations (which includes [...]

READ FULL ARTICLE


Tags: ads, digital, New York Times, newspaper, Wall Street Journal

Insights into the digital strategy at the Financial Times

Just as publishers were starting to get a handle on how to monetize the web, mobile devices exploded in popularity. Now mobile traffic from smartphones and tablets is challenging the business models of publishers and tech companies alike. To make sense of this transition, Muck Rack and the Financial Times (part-owner of The Economist Group) [...]

READ FULL ARTICLE


Tags: Financial Times, FT, mobile, Muckrack, publishing, Rob Grimshaw