Our next digital disruptor once treated his Four Square mayorship of a New York restaurant as if it were a real political campaign. He once played the role of @The_Swine_Flu on Twitter, infecting his followers with messages such as “@The_Swine_Flu has followed you! Yes, you should be scared” and “I’m thinking of mutating. #swineflu.” He [...]
Tags: comedy, digital, publishing, satire, the onion
Digital disruptors
Baratunde Thurston on the evolution of the Onion’s digital strategy
September 4 2012
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Digital disruptors
Shafqat Islam on the importance of a thriving publishing industry
August 30 2012
In this clip from our digital disruptors video series, Shafqat Islam, chief executive of NewsCred, discusses why his mission is to help publishing thrive – not just survive – in the digital age.
Tags: digital, journalism, news, NewsCred, publishing
Tags: digital, journalism, news, NewsCred, publishing
Digital disruptors
What can publishers learn from the music industry?
August 28 2012
In the pre-digital days of not-so-long ago, news articles were bundled into nice, neat packages. Every day or week, a newspaper or magazine featuring a selection of articles would be delivered to a reader’s door. Now, with the increasing popularity of platforms like Flipboard and Twitter, articles have become “unbundled” from their publication. Instead of [...]
Tags: digital, iTunes, magazines, music, newspapers
Tags: digital, iTunes, magazines, music, newspapers
Digital disruptors
Jonah Peretti on taking the long view
August 24 2012
While it’s easy to mock the GIF-heavy content of BuzzFeed, this clip of chief executive Jonah Peretti shows that the “social news” site is actually thinking quite strategically about its future. Peretti explains that instead of focusing on short-term gains, like creating slideshows to increase pageviews or cramming in as many banner ads as possible, [...]
Tags: BuzzFeed, GIF, publishing, social media, Twitter
Tags: BuzzFeed, GIF, publishing, social media, Twitter
August 20 2012
The Online Publishers Association (OPA), the industry’s trade association, released the results of their study on smartphone users today. Some of the key findings include: - Smartphone adoption is growing rapidly in the US, with penetration expected to reach 57% by 2013. - 93% of smartphone users access content and information on their smartphone regularly. [...]
Tags: advertising, android, iPhone, OPA, smartphone
Tags: advertising, android, iPhone, OPA, smartphone
Digital disruptors
Paul Canetti on the rebirth of lean-back reading
August 14 2012
As part of our “digital disruptors” video series, we’re inviting the innovators shaking up the media industry to tell us how they are pushing the limits of media and publishing – and why. Today’s disruptor is Paul Canetti, founder and chief executive of MAZ, who works at the nexus of publishing and digital reading. Publishers [...]
Tags: code, iPad, magazines, publishers, tech
Tags: code, iPad, magazines, publishers, tech

