Economist

Emma Gardner

Digital disruptors

Baratunde Thurston on the evolution of the Onion’s digital strategy

Our next digital disruptor once treated his Four Square mayorship of a New York restaurant as if it were a real political campaign. He once played the role of @The_Swine_Flu on Twitter, infecting his followers with messages such as “@The_Swine_Flu has followed you! Yes, you should be scared” and “I’m thinking of mutating. #swineflu.” He [...]

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Tags: comedy, digital, publishing, satire, the onion

Digital disruptors

Shafqat Islam on the importance of a thriving publishing industry

In this clip from our digital disruptors video series, Shafqat Islam, chief executive of NewsCred, discusses why his mission is to help publishing thrive – not just survive – in the digital age.  

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Tags: digital, journalism, news, NewsCred, publishing

Digital disruptors

What can publishers learn from the music industry?

In the pre-digital days of not-so-long ago, news articles were bundled into nice, neat packages. Every day or week, a newspaper or magazine featuring a selection of articles would be delivered to a reader’s door. Now, with the increasing popularity of platforms like Flipboard and Twitter, articles have become “unbundled” from their publication. Instead of [...]

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Tags: digital, iTunes, magazines, music, newspapers

Digital disruptors

Jonah Peretti on taking the long view

While it’s easy to mock the GIF-heavy content of BuzzFeed, this clip of chief executive Jonah Peretti shows that the “social news” site is actually thinking quite strategically about its future. Peretti explains that instead of focusing on short-term gains, like creating slideshows to increase pageviews or cramming in as many banner ads as possible, [...]

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Tags: BuzzFeed, GIF, publishing, social media, Twitter

Publishers weigh options for monetizing smartphone content

The Online Publishers Association (OPA), the industry’s trade association, released the results of their study on smartphone users today. Some of the key findings include: - Smartphone adoption is growing rapidly in the US, with penetration expected to reach 57% by 2013. - 93% of smartphone users access content and information on their smartphone regularly. [...]

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Tags: advertising, android, iPhone, OPA, smartphone

Digital disruptors

Paul Canetti on the rebirth of lean-back reading

As part of our “digital disruptors” video series, we’re inviting the innovators shaking up the media industry to tell us how they are pushing the limits of media and publishing – and why. Today’s disruptor is Paul Canetti, founder and chief executive of MAZ, who works at the nexus of publishing and digital reading. Publishers [...]

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Tags: code, iPad, magazines, publishers, tech