For a long time mass marketing has focused on one-way communication: brands talking to consumers. Even most direct marketing, while more targeted than mass marketing, operated in the one-way conversation paradigm. There were exceptions, such as telemarketing, that involved reaching customers and prospects on the phone (hence two-way) and customer intercepts at places like malls. [...]
Tags: advertising, gatorade, oreo, pepsi, Twitter
March 21 2013
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February 6 2013
I’m glad people are talking about native advertising. Anything that helps drive relevance should be important to everyone in advertising, and native advertising does a great job at driving brand relevance on particular platforms. Native advertising became 2012′s hot topic because advertisers were on the lookout for improved ad unit performance. For years we’ve been [...]
Tags: banner ads, native advertising, social media
Tags: banner ads, native advertising, social media
January 3 2013
With the proliferation of devices–especially mobile devices–publishers have had to manage how to display their content across devices with many different screen sizes. The publishing answer is “responsive design”, which automatically re-sizes the page layout based on the screen size. While I know a lot of publishers find it costly and difficult to deploy, many [...]
Tags: adaptly, ads, dapper, HTML5, responsive design
Tags: adaptly, ads, dapper, HTML5, responsive design
December 20 2012
According to Nielsen, nearly half of all homes with a TV set have a DVR. That’s over 50 million households. While DVR penetration is slowing, usage is increasing substantially. Something is going on and it’s not good for advertisers or the broadcasters. But it is good for consumers and that’s what matters. The arguments that [...]
Tags: ads, digital, DVR, millennials, TV
Tags: ads, digital, DVR, millennials, TV
November 20 2012
Earlier this year I kept hearing friends say Facebook wasn’t cool anymore. They were complaining that the social network had lost its edge. My 16-year-old nephew said that he hardly even bothered to log on any more. But my 14-year-old niece remained obsessed and her wall continued to be filled with phrases like “Ur so [...]
Tags: Facebook, Sandy
Tags: Facebook, Sandy
October 29 2012
Most brands’ websites aren’t part of the natural flow of the internet. Most of them sit in the middle of the web and don’t live where most of the web traffic happens (usually on publishers’ websites). As a result brands have spent billions of dollars to move internet traffic from the flow to their sites. [...]
Tags: advertising, banners, content, widgets
Tags: advertising, banners, content, widgets
