Economist

Emma Gardner

Innovations in publishing

Inside the Dow Jones R&D department

It’s a classic variation of the “innovator’s dilemma“. Large, legacy publishers recognize that their business models are changing dramatically, yet they can’t afford to shift resources into developing the risky new technologies that may–or may not–rescue their companies. To address this dilemma, publishers have started experimenting with a new solution: innovation labs. In the past few [...]

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Tags: dow jones, innovation, R&D, Wall Street Journal

Interview with Visual Revenue's Dennis Mortensen

New social media tool strives to balance algorithms with human editors

Any community editor knows that there’s an art to the perfect tweet–a tweet composed so intriguingly and pushed out at just the right time that your followers go wild with clicks, retweets and comments. To complement this art, several new platforms have sprung up to provide hard data on what’s most and least effective. One [...]

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Tags: analytics, big data, publishing, social media, Twitter, visual revenue

Exploring Libya’s ruins from the comfort of your iPad

Having covered tablet reading for a while now, I’m rarely excited by a magazine’s digital bells and whistles anymore. There are only so many times a publisher can insert a video into an iPad issue and claim to be innovative. Yet this month’s digital edition cover of National Geographic magazine truly took me by surprise. [...]

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Tags: digital magazine, iPad, leptis magna, libya, magazine, national geographic

All publishers to embrace mobile in 2013

A new survey from the Alliance for Audited Media of North American media companies found that all 210 expect to optimize their content for mobile devices–either via a native or web app–in 2013. With over 50 percent of Americans now owning a smartphone or a tablet, publishers are seeing an increasing amount of traffic coming [...]

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Tags: iPad, iPhone, mobile, publisher, publishing, tablet

Publishing platform Onswipe offers an alternative to responsive design

Publishers have invested time and resources into creating beautiful, dynamic iPad apps–only to find that a chunk of their audience still discovers content through the iPad’s web browser. And when readers pull up a magazine’s website through the tablet browser, it can be a frustrating experience: constantly having to pinch and zoom, frequently clicking on [...]

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Tags: iPad, iPad ads, magazine, mobile advertising, mobile web, tablet

Highlights from Tom Standage’s Reddit AMA

Following in the footsteps of Barack Obama and music sensation Psy, The Economist‘s digital editor Tom Standage participated in a Reddit “Ask Me Anything” today. The questions posed by the Reddit community ranged from why The Economist has no bylines to what new technologies will soon take over the world. There were also a number [...]

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Tags: ama, digital publishing, iPad, reddit, tablet, tom standage