Companies used to controlling their brand message often balk at the very idea of social media. They fear the inevitable company slip-up, where a video of disrespectful employee goes viral and the Twitterverse reacts en masse. Or they might relegate corporate Facebook and Twitter accounts to the organizational fringes: un-paid interns. For publishers, who have [...]
Tags: digital, media, PivotCon, publishing, social media
PivotCon 2012
A look at how brands are embracing social media
October 16 2012
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The future of mobile news
Do tablet ads get our attention?
October 11 2012
With the arrival of the iPad, publishers and advertisers breathed a sigh of relief. Finally, there was a device so beautiful and large that ads could once again capture readers’ attention. “Digital banner blindness”, our ability to ignore the multitude of banner ads on a webpage, could be combated by creating gorgeous, full-screen ads designed [...]
Tags: agencies, iPads, metrics, news, Pew, tablet
Tags: agencies, iPads, metrics, news, Pew, tablet
The future of mobile news
Tablets help usher in the rise of the multi-platform news consumer
October 4 2012
Those in media love to make bold predictions about what the future holds for the industry, particularly about what’s on its way out and what we should watch out for. First, it was the death of print. The rise of the internet was going to lead to a rapid demise of print publications. Now, with [...]
Tags: desktop, news, publishing, tablets
Tags: desktop, news, publishing, tablets
October 3 2012
If anyone has insights on what new business models may help the publishing industry thrive, it’s Julie Meyer, the founder and chief executive of Ariadne Capital. One of the BBC’s online dragons, Meyer judges the business ideas of budding entrepreneurs. I recently spoke with her about the innovations disrupting the publishing industry, and how we [...]
Tags: innovation, publishing, technology
Tags: innovation, publishing, technology
The future of mobile news
New study reveals that news consumption has gone mobile
October 1 2012
New research released today by The Economist Group and the Pew Research Center’s Project for Excellence in Journalism confirms that Americans are increasingly consuming news through their mobile devices. “The Future of Mobile News: The Explosion in Mobile Audience and a Close Look at What It Means for News” details the growing role that digital [...]
Tags: ads, digital, mobile phone, news, Pew, reading, tablet
Tags: ads, digital, mobile phone, news, Pew, reading, tablet
