Economist

Oscar Grut

The Economist Group’s digital strategy

From The Economist Group’s annual report 2012, published June 18th 2012 Lean-forward web and lean-back digital editions When publishing on the web really took off about ten years ago, we at The Economist reasoned, rightly (in part), that this was the beginning of a general shift in reading habits from print to web and, wrongly, [...]

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Tags: annual report, digital, social networks, tablets

New numbers on The Economist’s global impact

Last week we announced that, working with the Audit Bureau of Circulations, we had released a consolidated media report (CMR) that showed The Economist’s print and digital reach across North America and its reach throughout social networks. Some of you were curious about our impact globally. Our global (unaudited) numbers for March 2012 were as follows: - Weekly [...]

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Tags: CMR, data, Facebook, global, social media, subscriptions, The Economist