Economist

Pam Horan

Commerce through content

Online publishers are increasingly viewing e-commerce as an opportunity to rethink the digital storefront experience. Through new technology and innovative marketing programs, e-commerce can offer a seamless way to shift consumer engagement between a publisher’s content, and that of brands, without compromising editorial integrity. These e-commerce strategies are creating new ways to generate revenue from [...]

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Tags: e-commerce, magazines, publishing, shopping, video