Online publishers are increasingly viewing e-commerce as an opportunity to rethink the digital storefront experience. Through new technology and innovative marketing programs, e-commerce can offer a seamless way to shift consumer engagement between a publisher’s content, and that of brands, without compromising editorial integrity. These e-commerce strategies are creating new ways to generate revenue from [...]
Tags: e-commerce, magazines, publishing, shopping, video
Lean Back 2.0 > Articles by: Pam Horan
Online Publishers Association
Pam Horan is the president of the Online Publishers Association.