It’s easy to forget that these are still early days for digital publishing. It was only two years ago that Apple unveiled the iPad. Yet, the device – and other tablets and e-readers like it – has dramatically altered the media landscape. At The Economist, our readers increasingly want to access the publication on their [...]
Tags: iPad, magazines, metrics, publishing, tablets
April 13 2012
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March 15 2012
An article this week from TabTimes about Apple’s Newsstand confirms Economist consumer research. Attracting consumers who read news on tablets versus print magazines is not a zero-sum game. As Mike Haney, chief product officer of Mag+, a Bonnier company that helps turn print magazines into apps, explains: “Our clients have seen that there’s almost no [...]
Tags: digital subscriptions, print, tablets
Tags: digital subscriptions, print, tablets
