In little more than two years, the tablet has gone from an early adopter’s “must-have” to an increasingly common device for consumers, even for those who consider themselves less tech-savvy. Think about it: it was only in 2010 that Apple launched the first iPad, essentially marking the birth of the tablet for the mainstream consumer. [...]
Tags: charts, iPad, Nielsen, shopping, stats, trends
Lean Back 2.0 > Articles by: Susan Whiting
Susan Whiting is the vice chair at Nielsen.