When the latest YouTube redesign was launched in December 2012, it was greeted with surprisingly little discussion. A vocal handful of users complained about the revised search and increased importance of subscriptions, while restrained welcome was given to the cleaner design. But conversation quickly faded, and few questioned the motivation for the update and who [...]
Tags: brands, content marketing, TV, YouTube
February 27 2013
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December 4 2012
Before brands were “brands” and well before the ubiquitous belief that “content is king”, companies created materials to promote their products and communicate directly with consumers. The first American ad–for an Oyster Bay, Long Island estate in 1704–set the tone for the next 300 years. The consumer was told something was good and they were [...]
Tags: advertising, brands, Red Bull, Stratos
Tags: advertising, brands, Red Bull, Stratos
