Last month, in a content marketing coup, Instagrammer Sam Horine photographed letters from the Tribeca Film Festival logo in quirky places around New York City, encouraging fans of the festival to find and share them. Along with dozens of splashy parties and movie premiers, Tribeca also screened an interactive film/video game hybrid with Ellen Page [...]
Tags: Bombay Sapphire, Transmedia, Tribeca Film Festival
Marketing at the Tribeca Film Festival
When multi-platform includes a martini
May 1 2013
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