This is the first in a series of posts featuring research and reporting from the Economist Intelligence Unit (EIU) about the future of marketing. Over the next few weeks, we will bring you insights from an EIU report, “Outside looking in: The CMO struggles to get in sync with the C-suite,” sponsored by SAS. Chief [...]
Tags: C-Suite, CMO, EIU, SAS
Perceptions
How companies worldwide view CMOs
May 15 2013
Comments
March 27 2013
With decreasing print ad revenue, traditional publishing companies have been forced to adapt to market forces and find new sources of income in the digital era. Publishing and media companies have explored and experimented with offering marketing services to small and medium-sized businesses (SMBs). Now, publishers are committing to this change and putting money toward [...]
Tags: advertising, marketing, publishing
Tags: advertising, marketing, publishing
Innovations in publishing
Inside the Dow Jones R&D department
February 25 2013
It’s a classic variation of the “innovator’s dilemma“. Large, legacy publishers recognize that their business models are changing dramatically, yet they can’t afford to shift resources into developing the risky new technologies that may–or may not–rescue their companies. To address this dilemma, publishers have started experimenting with a new solution: innovation labs. In the past few [...]
Tags: dow jones, innovation, R&D, Wall Street Journal
Tags: dow jones, innovation, R&D, Wall Street Journal
February 20 2013
The explosion of apps–be they games, content or productivity enhancers–has been one of the biggest drivers of the success of the smartphone. But paying for apps is now starting to decline. If this can’t be reversed, then publishers may need to rethink their business models–just as they’re starting to get a handle on digital distribution. [...]
Tags: app, digital publishing, McKinsey, publishing
Tags: app, digital publishing, McKinsey, publishing
February 13 2013
Of the many things Apple can justly take credit for making common–smartphones, touch screens, black turtlenecks–I’d like to add one to the list that you don’t hear about much. Thanks to Apple, there are thousands of chief executives and other c-level executives around the world who finally “get it”. Two weeks ago I met with [...]
Tags: business, digital disruption, iPad, publishing
Tags: business, digital disruption, iPad, publishing
February 4 2013
In a recent post, Guardian Media chief executive Andrew Miller defends his newspaper’s decision not to put up a paywall, saying he doesn’t see paywalls as a “one-size-fits-all” solution to the media industry’s current woes. I think he’s absolutely correct, but perhaps in a different way than he meant. In a customer-centric world, consumers are [...]
Tags: paywalls, subscriptions, The Guardian, Zuora
Tags: paywalls, subscriptions, The Guardian, Zuora
