Economist

Topic: New business models

Infographic

The mixed fortune of American newspapers

Our colleagues at The Economist have an informative infographic on the rise and fall of American newspaper circulation. As the video shows, some newspapers have done a better job at growing their circulation than others. Publications such as the Wall Street Journal and the New York Times have managed to increase their circulations (which includes [...]

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Tags: ads, digital, New York Times, newspaper, Wall Street Journal

Insights into the digital strategy at the Financial Times

Just as publishers were starting to get a handle on how to monetize the web, mobile devices exploded in popularity. Now mobile traffic from smartphones and tablets is challenging the business models of publishers and tech companies alike. To make sense of this transition, Muck Rack and the Financial Times (part-owner of The Economist Group) [...]

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Tags: Financial Times, FT, mobile, Muckrack, publishing, Rob Grimshaw

Does print have a place in data-driven news?

Amid all the post-mortems on media coverage of election 2012, one phrase jumped out at me as best encapsulating the shift that is currently taking place in digital media. In a comprehensive round-up piece at Nieman Lab, CNN’s Marissa Gallagher’s used “purpose-driven design” to describe the new tools being utilized, and the shifting media consumer [...]

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Tags: big data, data, election, nate silver, print, publishing

The death of shopping distance and its coming impact on news publishers

It’s time to take the “e” out of e-commerce. We added that vowel to explain the digital mediation of buying and selling, some 20 years ago. It seemed so cool and so novel that governments granted e-commerce a short-term tax exemption. The idea: spur this groovy new way of doing business. Flash forward to the [...]

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Tags: Amazon, digital, e-commerce, newspapers

The best in content marketing

Earlier this week, the 2012 Pearl Awards were handed out to the best in content marketing. While these awards may not have the name recognition of the Oscars or Emmys, they’re sure to gain more attention in the years to come. Content marketing — catch-all term for marketing efforts that make use of custom content [...]

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Tags: content marketing, custom content, magazine, marketing, Pearl Awards, publishing

Hurricane Sandy and the analog-to-digital conversion

Major events that occur in the physical world like Hurricane Sandy often remind me of how far we have come as a society in the great analog-to-digital conversion of our times. While weather forecasting and a significant amount of civil preparedness and communication rely on the internet, the devastating impact of the storm is a [...]

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Tags: Amazon, digital, Hurricane, Sandy, storm