For a long time mass marketing has focused on one-way communication: brands talking to consumers. Even most direct marketing, while more targeted than mass marketing, operated in the one-way conversation paradigm. There were exceptions, such as telemarketing, that involved reaching customers and prospects on the phone (hence two-way) and customer intercepts at places like malls. [...]
Tags: advertising, gatorade, oreo, pepsi, Twitter
March 21 2013
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February 27 2013
When the latest YouTube redesign was launched in December 2012, it was greeted with surprisingly little discussion. A vocal handful of users complained about the revised search and increased importance of subscriptions, while restrained welcome was given to the cleaner design. But conversation quickly faded, and few questioned the motivation for the update and who [...]
Tags: brands, content marketing, TV, YouTube
Tags: brands, content marketing, TV, YouTube
Interview with Visual Revenue's Dennis Mortensen
New social media tool strives to balance algorithms with human editors
February 7 2013
Any community editor knows that there’s an art to the perfect tweet–a tweet composed so intriguingly and pushed out at just the right time that your followers go wild with clicks, retweets and comments. To complement this art, several new platforms have sprung up to provide hard data on what’s most and least effective. One [...]
Tags: analytics, big data, publishing, social media, Twitter, visual revenue
Tags: analytics, big data, publishing, social media, Twitter, visual revenue
December 4 2012
Before brands were “brands” and well before the ubiquitous belief that “content is king”, companies created materials to promote their products and communicate directly with consumers. The first American ad–for an Oyster Bay, Long Island estate in 1704–set the tone for the next 300 years. The consumer was told something was good and they were [...]
Tags: advertising, brands, Red Bull, Stratos
Tags: advertising, brands, Red Bull, Stratos
November 20 2012
Earlier this year I kept hearing friends say Facebook wasn’t cool anymore. They were complaining that the social network had lost its edge. My 16-year-old nephew said that he hardly even bothered to log on any more. But my 14-year-old niece remained obsessed and her wall continued to be filled with phrases like “Ur so [...]
Tags: Facebook, Sandy
Tags: Facebook, Sandy
November 8 2012
On Tuesday voters did not just turn out in droves to cast their votes for the next president of the United States. They also took to social media and let the world know which candidate they voted for. 22 percent of registered voters let others know how they voted on a social networking site, primarily [...]
Tags: election2012, Facebook, Foursquare, Instagram, Pew, Twitter
Tags: election2012, Facebook, Foursquare, Instagram, Pew, Twitter
