For those who missed it yesterday, Tina Brown, editor-in-chief and founder of the Newsweek Daily Beast Company, and Baba Shetty, chief executive, announced that Newsweek would end its print edition at the end of the year. Citing a recent Pew study, Brown and Shetty wrote, “In our judgment, we have reached a tipping point at [...]

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Tags: digital, magazines, Newsweek, print, publishing

One of the most common questions I get once people find out I write about tablets and publishing is “have you seen any cool tablet ads lately”? In no particular order, here are some innovative tablet ads I’ve come across: 1. Windows Azure ad in Wired: Windows Azure, Microsoft’s cloud platform, is designed to appeal [...]

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Tags: ads, Autodesk, iPad, Newsweek, Ralph Lauren, tablet

Trapit, a Palo Alto startup that has launched a popular app, has an origin story that sounds like something Robert Ludlum would have dreamed up as a parallel plot for one of his Bourne spy novels. The company is built around patented intellectual property that was initially developed in a $200 million artificial intelligence project [...]

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Tags: A.I., app, DARPA, iPad, social, tablet, trapit

Companies used to controlling their brand message often balk at the very idea of social media. They fear the inevitable company slip-up, where a video of disrespectful employee goes viral and the Twitterverse reacts en masse. Or they might relegate corporate Facebook and Twitter accounts to the organizational fringes: un-paid interns. For publishers, who have [...]

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Tags: digital, media, PivotCon, publishing, social media

In 2011 about one-third of our clients’ communications plans included a mobile component. Today just about every single client’s plan includes mobile. But effectiveness hasn’t been the big driver in most of that growth. For most clients mobile is still in its infancy and growth is being driven by experimentation. Despite the fact that more [...]

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Tags: ads, advertising, media industry, mobile

Every morning before I leave the house, I do a quick scan of the top news stories on Flipboard. Later during the evening, as I’m watching TV or making dinner, I’ll check Flipboard again but this time for the more interesting and “cool” stories. I assumed that most mobile news readers generally had the same [...]

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Tags: Apple, apps, browsers, news, print, smartphone, tablet, websites