Of the many things Apple can justly take credit for making common–smartphones, touch screens, black turtlenecks–I’d like to add one to the list that you don’t hear about much. Thanks to Apple, there are thousands of chief executives and other c-level executives around the world who finally “get it”. Two weeks ago I met with [...]
Tags: business, digital disruption, iPad, publishing
February 13 2013
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Interview with Visual Revenue's Dennis Mortensen
New social media tool strives to balance algorithms with human editors
February 7 2013
Any community editor knows that there’s an art to the perfect tweet–a tweet composed so intriguingly and pushed out at just the right time that your followers go wild with clicks, retweets and comments. To complement this art, several new platforms have sprung up to provide hard data on what’s most and least effective. One [...]
Tags: analytics, big data, publishing, social media, Twitter, visual revenue
Tags: analytics, big data, publishing, social media, Twitter, visual revenue
February 6 2013
I’m glad people are talking about native advertising. Anything that helps drive relevance should be important to everyone in advertising, and native advertising does a great job at driving brand relevance on particular platforms. Native advertising became 2012′s hot topic because advertisers were on the lookout for improved ad unit performance. For years we’ve been [...]
Tags: banner ads, native advertising, social media
Tags: banner ads, native advertising, social media
February 4 2013
In a recent post, Guardian Media chief executive Andrew Miller defends his newspaper’s decision not to put up a paywall, saying he doesn’t see paywalls as a “one-size-fits-all” solution to the media industry’s current woes. I think he’s absolutely correct, but perhaps in a different way than he meant. In a customer-centric world, consumers are [...]
Tags: paywalls, subscriptions, The Guardian, Zuora
Tags: paywalls, subscriptions, The Guardian, Zuora
February 1 2013
Having covered tablet reading for a while now, I’m rarely excited by a magazine’s digital bells and whistles anymore. There are only so many times a publisher can insert a video into an iPad issue and claim to be innovative. Yet this month’s digital edition cover of National Geographic magazine truly took me by surprise. [...]
Tags: digital magazine, iPad, leptis magna, libya, magazine, national geographic
Tags: digital magazine, iPad, leptis magna, libya, magazine, national geographic
January 31 2013
A new survey from the Alliance for Audited Media of North American media companies found that all 210 expect to optimize their content for mobile devices–either via a native or web app–in 2013. With over 50 percent of Americans now owning a smartphone or a tablet, publishers are seeing an increasing amount of traffic coming [...]
Tags: iPad, iPhone, mobile, publisher, publishing, tablet
Tags: iPad, iPhone, mobile, publisher, publishing, tablet
