Sree Sreenivasan is the dean of student affairs and digital media professor at the Columbia Journalism School in New York City. A self-proclaimed “technology evangelist and skeptic,” Sreenivasan teaches courses on social media and digital entrepreneurship, gives social media tips at his CNET News blog, and has amassed thousands of followers on Twitter and Facebook. [...]

READ FULL ARTICLE

Tags: Columbia Journalism School, iPad, Sree Sreenivasan, tablets

As we mentioned on this blog, The Economist recently reached the coveted 1 million fan mark on Facebook. In an interview last week with the New York Observer, Paul Rossi, managing director and executive vice president of The Economist for the Americas, discussed this significant occasion. “People used to say, just a few years ago, [...]

READ FULL ARTICLE

Tags: badge effect, Facebook, iPad, tablets

 - The Association of Magazine Media (MPA) unveiled their voluntary guidelines for tablet metrics. The guidelines are designed to give publishers and advertisers a better understanding of digital magazine subscriptions.  - AdWeek featured The Economist as a publisher doing quite well with their digital subscriptions. - More people are using their tablet while watching TV, [...]

READ FULL ARTICLE

Tags: ereader, iPad, metrics, Next issue, smartphone, tablets

In the UK, online and mobile advertising revenue is said to have reached a new high of nearly £5bn last year, spurred by a considerable increase in video and social media advertising. A report from the UK-based Internet Advertising Bureau, conducted by PricewaterhouseCoopers, goes on to say that the rise represents the biggest increase in [...]

READ FULL ARTICLE

Tags: ads, current events, iPad, magazines, news, newspapers, print, tablets

Andrew Rashbass, chief executive of The Economist Group, spoke at the MediaGuardian Changing Media Summit last month. In his keynote remarks, Rashbass weaved together insights on lean back reading and the rise of the mass intelligent to advocate a way forward for the publishing industry. In two years, more than half of The Economist’s American [...]

READ FULL ARTICLE

Tags: iPad, NPR, Oprah, tablets, The Guardian, The Louvre

Over the past few weeks, there has been a flood of information about tablet users in both the United States and the United Kingdom. Using these recent studies, let’s take a deeper look into the data. Tablet users in the United States The Pew Center’s “State of the Media 2012” report has shed new light on [...]

READ FULL ARTICLE

Tags: ereader, iPad, reading, statistics, tablet