As 2012 comes to a close, it’s worth noting that this was the year the US crossed a mobile threshold. Half of all US adults now own a mobile device and a majority use their device to read news, The Economist Group and the Pew Project for Excellence in Journalism reported in October. Now, Pew [...]

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Tags: mobile, news, Pew, pew 2012, reading, tablets

The HTML5 versus native app debate has been raging for a few years now, but the question of how publishers should offer their digital publications is far from settled. At Business Insider‘s Ignition conference, leading publishers gathered to continue the conversation. Is HTML5 the future of mobile publishing — or merely a distraction from much [...]

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Tags: app, Financial Times, FT, HTML5, maz, publishing

A few months ago, The Economist Group and the Pew Research Center’s Project for Excellence in Journalism released new research confirming the important role that mobile devices play in how we get our news. The study found that the US has crossed a mobile threshold, with 50 percent of US adults now owning a tablet [...]

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Tags: data, infographic, mobile, mobile phones, news, Pew, smartphones, tablets

Before brands were “brands” and well before the ubiquitous belief that “content is king”, companies created materials to promote their products and communicate directly with consumers. The first American ad–for an Oyster Bay, Long Island estate in 1704–set the tone for the next 300 years. The consumer was told something was good and they were [...]

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Tags: advertising, brands, Red Bull, Stratos

In the first article ever written for this blog, The Economist Group’s chief executive Andrew Rashbass laid out evidence for the rebirth of long-form reading, made possible by the advent of the tablet. “Data from all sorts of sources shows clearly that consumers read on tablets in a way much closer to print than to [...]

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Tags: desktop, journalism, longreads, mobile, news, tablets

Our colleagues at The Economist have an informative infographic on the rise and fall of American newspaper circulation. As the video shows, some newspapers have done a better job at growing their circulation than others. Publications such as the Wall Street Journal and the New York Times have managed to increase their circulations (which includes [...]

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Tags: ads, digital, New York Times, newspaper, Wall Street Journal