Earlier this week, the 2012 Pearl Awards were handed out to the best in content marketing. While these awards may not have the name recognition of the Oscars or Emmys, they’re sure to gain more attention in the years to come. Content marketing — catch-all term for marketing efforts that make use of custom content [...]
Tags: content marketing, custom content, magazine, marketing, Pearl Awards, publishing
November 9 2012
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November 8 2012
On Tuesday voters did not just turn out in droves to cast their votes for the next president of the United States. They also took to social media and let the world know which candidate they voted for. 22 percent of registered voters let others know how they voted on a social networking site, primarily [...]
Tags: election2012, Facebook, Foursquare, Instagram, Pew, Twitter
Tags: election2012, Facebook, Foursquare, Instagram, Pew, Twitter
November 7 2012
Major events that occur in the physical world like Hurricane Sandy often remind me of how far we have come as a society in the great analog-to-digital conversion of our times. While weather forecasting and a significant amount of civil preparedness and communication rely on the internet, the devastating impact of the storm is a [...]
Tags: Amazon, digital, Hurricane, Sandy, storm
Tags: Amazon, digital, Hurricane, Sandy, storm
November 6 2012
While IBM may be best known for building supercomputers and software, it’s also now in the business of producing another product – content. The technology giant’s Smarter Planet platform features multimedia stories about innovative solutions to global challenges. Goldman Sachs, the investment bank, has teamed with the Atlantic for a series on “Stories of American [...]
Tags: content, Forrester, paid content, publishing
Tags: content, Forrester, paid content, publishing
November 5 2012
The market is running wild with “Big Data” marketing analytics solutions and players. However, it takes more than a six-shooter to blast your way through the commotion. So how are marketers arming themselves with data analytics tools to tackle the challenges? And who are the main gun-slingers to watch? To get a pulse on the [...]
Tags: analytics, data, Google
Tags: analytics, data, Google
November 1 2012
While it may sound like the stuff of science fiction, we now have technology that tracks our eye movements as we navigate the web or a mobile device. The technology knows where our eyes linger while reading a news article. Are we instantly pulled in by the article’s photograph – or by the headline? How [...]
Tags: eye-tracking, i beam, iPad, tablet
Tags: eye-tracking, i beam, iPad, tablet
