Economist

People still like to read, argues Economist editor-in-chief John Micklethwait

Last week, John Micklethwait, editor-in-chief of The Economist, spoke on NPR’s “The Diane Rehm Show”, along with Stephen Shepard, dean of the City University of New York (CUNY) Graduate School of Journalism and former senior editor at Newsweek and BusinessWeek. Given the recent announcement by Newsweek and the difficulties most print publishers are going through, [...]

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Tags: advertising, content, ideas, journalism, magazines, publishing

Why brands should stop making banner ads and start joining the content flow

Most brands’ websites aren’t part of the natural flow of the internet. Most of them sit in the middle of the web and don’t live where most of the web traffic happens (usually on publishers’ websites). As a result brands have spent billions of dollars to move internet traffic from the flow to their sites. [...]

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Tags: advertising, banners, content, widgets

Reactions to the iPad Mini range from excitement to “meh”

During Apple’s announcement on Tuesday that it was releasing the iPad Mini, a 7.9-inch version of its popular iPad tablet, the media industry was abuzz. What could be better than another device on which consumers can read and watch content? Now that a few days have passed, we reached out to Lean Back 2.0 contributors [...]

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Tags: Apple, iPad, iPad mini, publishing, tablets

The iPad as “Swiss Army Gadget”: Welcome to the new device paradigm

Last week Boxee announced a new $99 TV companion box for the US market that plays internet video apps, pulls down over-the-air broadcast signals and can record broadcast video on an infinite cloud-based DVR that you can later watch on your phone or tablet anywhere in the world. If you have been around long enough, [...]

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Tags: Apple, devices, iPad, iPad mini, platforms

The wait is over: Apple launches its much anticipated iPad mini

Even before Apple sent out its vague and short-of-information invitation for today’s press event, speculation had been growing about the imminent launch of an iPad “mini”. At today’s event, Apple satisfied the media and its consumers by confirming that it would indeed be coming out with a 7.9-inch version of its popular iPad, called iPad [...]

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Tags: Apple, iPad, iPad mini, kindle, Kindle Fire, tablet

RockMelt aims to disrupt the mobile browser space with a premium content experience

The browser wars are notoriously brutal. It’s a competitive industry with high barriers to entry, entrenched giants battling for share and enormous inertia in customer behavior. Tilting at giants like Microsoft’s Internet Explorer, Mozilla’s Firefox, Apple’s Safari and Google’s Chrome, a courageous startup has entered the fray hoping to compete on quality of experience. RockMelt, [...]

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Tags: browser, content, desktop, iPad, RockMelt, sharing, social media