There’s a nice article in the May issue of the Advertising Technology Review about The Economist‘s digital strategy. In “The Economist’s View on Digital Media,“ Advertising Technology Review, a monthly review of new products, ideas and research in advertising technology, explores how The Economist has thrived during the notoriously tricky transition to digital. The article features insights from Paul Rossi, [...]
Tags: adtech review, CMR, paul rossi, technology, The Economist
May 9 2012
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