When the latest YouTube redesign was launched in December 2012, it was greeted with surprisingly little discussion. A vocal handful of users complained about the revised search and increased importance of subscriptions, while restrained welcome was given to the cleaner design. But conversation quickly faded, and few questioned the motivation for the update and who [...]
Tags: brands, content marketing, TV, YouTube
February 27 2013
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December 4 2012
Before brands were “brands” and well before the ubiquitous belief that “content is king”, companies created materials to promote their products and communicate directly with consumers. The first American ad–for an Oyster Bay, Long Island estate in 1704–set the tone for the next 300 years. The consumer was told something was good and they were [...]
Tags: advertising, brands, Red Bull, Stratos
Tags: advertising, brands, Red Bull, Stratos
September 21 2012
As Emma mentioned in her post yesterday, two of the most common topics at Wednesday’s Digiday Brand Conference were social media and branded content. Throughout the day the speakers raised many questions on both topics, and circled back to the same questions on metrics, establishing business value, and the differences between new media and traditional [...]
Tags: advertising, brands, content, data, digital, metrics, social media, technology, Twitter
Tags: advertising, brands, content, data, digital, metrics, social media, technology, Twitter
September 19 2012
We’ll be attending today’s Digiday Brand Conference to report on how digital technologies are transforming advertising and publishing. If you’re at the conference, please find us and say hello. And make sure to check out Elena Sukacheva, The Economist Group’s vice-president of strategy and client solutions, at her 1:00 pm session, where she’ll discuss how publishers are using digital [...]
Tags: brands, conference, digiday, marketing
Tags: brands, conference, digiday, marketing
September 10 2012
Gone are the days when there was only one way to consume your weekly edition of The Economist. You can, of course, still read the print edition (and a lot of you do), but you can also now read and/or listen to The Economist on your iPad, Android, Blackberry, Kindle, Nook and iPhone. And you [...]
Tags: advertising, brands, circulation, CMR, global, metrics, transparency
Tags: advertising, brands, circulation, CMR, global, metrics, transparency
July 2 2012
I was recently asked to list my favourite books on marketing. I think they asked for 10, which was a challenge. The easy bit was putting them in rank order and the two that came out on top for me were Jean-Marie Dru’s book “Disruption” and Adam Morgan’s “Eating The Big Fish”. If you have [...]
Tags: advertising, brands, cannes, media, publishing
Tags: advertising, brands, cannes, media, publishing
