Tag Archives: CMR

Gone are the days when there was only one way to consume your weekly edition of The Economist. You can, of course, still read the print edition (and a lot of you do), but you can also now read and/or listen to The Economist on your iPad, Android, Blackberry, Kindle, Nook and iPhone. And you [...]

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Tags: advertising, brands, circulation, CMR, global, metrics, transparency

There’s a nice article in the May issue of the Advertising Technology Review about The Economist‘s digital strategy. In “The Economist’s View on Digital Media,“ Advertising Technology Review, a monthly review of new products, ideas and research in advertising technology, explores how The Economist has thrived during the notoriously tricky transition to digital. The article features insights from Paul Rossi, [...]

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Tags: adtech review, CMR, paul rossi, technology, The Economist

Last week we announced that, working with the Audit Bureau of Circulations, we had released a consolidated media report (CMR) that showed The Economist’s print and digital reach across North America and its reach throughout social networks. Some of you were curious about our impact globally. Our global (unaudited) numbers for March 2012 were as follows: - Weekly [...]

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Tags: CMR, data, Facebook, global, social media, subscriptions, The Economist

Yesterday, we announced that The Economist is the first weekly magazine to release a Consolidated Media Report showing the true reach of The Economist across different platforms. Our partner for the report, the Audit Bureau of Circulations, sat down with Paul Rossi, managing director and executive vice president of The Economist Group for the Americas, to discuss what the [...]

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Tags: audit, CMR, digital, magazines, media, print

The Economist prides itself on having the smartest, most-engaged readers on the planet. When we recently asked you to send in photos of how you enjoy The Economist, the response was staggering. We received photos of you reading The Economist print edition on the beach, browsing The Economist online during your lunch break and leaning [...]

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Tags: CMR, Facebook, magazines, Twitter

This morning, The Economist became the first weekly magazine to release a Consolidated Media Report, or CMR. The report provides a comprehensive look at the value of The Economist across all of its diverse platforms. Working with the Audit Bureau of Circulations, we have unveiled a range of data on the publication’s reach in North [...]

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Tags: brand, circulation, CMR, digital, print