A few months ago, The Economist Group and the Pew Research Center’s Project for Excellence in Journalism released new research confirming the important role that mobile devices play in how we get our news. The study found that the US has crossed a mobile threshold, with 50 percent of US adults now owning a tablet [...]
Tags: data, infographic, mobile, mobile phones, news, Pew, smartphones, tablets
December 5 2012
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November 13 2012
Amid all the post-mortems on media coverage of election 2012, one phrase jumped out at me as best encapsulating the shift that is currently taking place in digital media. In a comprehensive round-up piece at Nieman Lab, CNN’s Marissa Gallagher’s used “purpose-driven design” to describe the new tools being utilized, and the shifting media consumer [...]
Tags: big data, data, election, nate silver, print, publishing
Tags: big data, data, election, nate silver, print, publishing
November 5 2012
The market is running wild with “Big Data” marketing analytics solutions and players. However, it takes more than a six-shooter to blast your way through the commotion. So how are marketers arming themselves with data analytics tools to tackle the challenges? And who are the main gun-slingers to watch? To get a pulse on the [...]
Tags: analytics, data, Google
Tags: analytics, data, Google
September 21 2012
As Emma mentioned in her post yesterday, two of the most common topics at Wednesday’s Digiday Brand Conference were social media and branded content. Throughout the day the speakers raised many questions on both topics, and circled back to the same questions on metrics, establishing business value, and the differences between new media and traditional [...]
Tags: advertising, brands, content, data, digital, metrics, social media, technology, Twitter
Tags: advertising, brands, content, data, digital, metrics, social media, technology, Twitter
September 6 2012
First, let’s admit why even at a paltry $42 billion valuation Facebook is still one of the most important companies on the planet. The company will eventually cross the one billion user account threshold, making it the largest voluntary association in the history of the world. Only China and India are larger social organizations and, [...]
Tags: data, Facebook, publishing, social media
Tags: data, Facebook, publishing, social media
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Storytelling with data
July 12 2012
As technology changes the way we read, we readers are in a continual state of beta and debate. Can you truly enjoy a novel in the subway on your iPhone? (My husband swears he does). Which time shifting apps are best? (I like Instapaper). How do we make time to read away from the frenzied [...]
Tags: big data, data, GE, industry, internet, storytelling
Tags: big data, data, GE, industry, internet, storytelling
