Earlier this year I kept hearing friends say Facebook wasn’t cool anymore. They were complaining that the social network had lost its edge. My 16-year-old nephew said that he hardly even bothered to log on any more. But my 14-year-old niece remained obsessed and her wall continued to be filled with phrases like “Ur so [...]
Tags: Facebook, Sandy
November 20 2012
Comments
November 8 2012
On Tuesday voters did not just turn out in droves to cast their votes for the next president of the United States. They also took to social media and let the world know which candidate they voted for. 22 percent of registered voters let others know how they voted on a social networking site, primarily [...]
Tags: election2012, Facebook, Foursquare, Instagram, Pew, Twitter
Tags: election2012, Facebook, Foursquare, Instagram, Pew, Twitter
September 7 2012
While most magazines have realized the importance of having a presence on social media, many are still uncertain about how to convert online followers into avid readers and more importantly paid subscribers. Likes and retweets alone will not replace revenue from declining readership. So how important is social media for magazine publishers and how can [...]
Tags: Facebook, magazines, social media, Twitter
Tags: Facebook, magazines, social media, Twitter
September 6 2012
First, let’s admit why even at a paltry $42 billion valuation Facebook is still one of the most important companies on the planet. The company will eventually cross the one billion user account threshold, making it the largest voluntary association in the history of the world. Only China and India are larger social organizations and, [...]
Tags: data, Facebook, publishing, social media
Tags: data, Facebook, publishing, social media
September 5 2012
Six months ago, we launched the Lean Back 2.0 blog to better understand the impact that new digital technologies, particularly the tablet, were having on publishing and advertising. We invited leading thinkers in the media industry to join the discussion and give their perspectives on the digital transition. The response so far has been overwhelming. [...]
Tags: digital, Facebook, magazine, Pew, publishing, social media, tablet
Tags: digital, Facebook, magazine, Pew, publishing, social media, tablet
August 13 2012
I once made a simple observation that 95% of all advertising was mediocre or worse. That was back in the days when TV, radio and print ran the media bandwagon. I also surmised that advertising was a reflection not just of culture, but also of other media. And as the quality of movies, TV and [...]
Tags: Facebook, iPad, tablets, TV, Twitter
Tags: Facebook, iPad, tablets, TV, Twitter
