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Tag Archives: Forrester

New report warns brands they’ll soon have fewer chances to reach consumers with traditional advertising

While IBM may be best known for building supercomputers and software, it’s also now in the business of producing another product – content. The technology giant’s Smarter Planet platform features multimedia stories about innovative solutions to global challenges. Goldman Sachs, the investment bank, has teamed with the Atlantic for a series on “Stories of American [...]

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Tags: content, Forrester, paid content, publishing

13 stats that matter to digital publishing

We hear a lot about how tablets are changing the digital publishing landscape. But how exactly? Here are 13 statistics that shed light on the impact of tablets on publishing, reading and the media industry. Note that most of these studies are from the US, unless otherwise indicated. 1. According to Forrester Research, 112.5 million [...]

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Tags: comscore, Forrester, MPA, Nielsen, Pew, research, stats

Why today’s tablets don’t really matter

Let’s give credit where credit is due: At last count Apple had sold nearly 70 million tablets around the world. By comparison, the iPad is exactly 70 times more successful than the iPod, one of the most important pivot devices in electronics and computing history. So I come today not to bury tablets, but to [...]

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Tags: Apple, digital, Forrester, iPad, platforms, tablets