Just as tablets are changing the publishing landscape, so too are they altering advertising strategies. For OgilvyOne London, a digital advertising agency whose clients include American Express, British Airways and UPS, tablets are not merely for “leaning back” to consume content, they are also perfectly suited for consumer engagement with ads. I recently spoke with OgilvyOne London [...]
Tags: creative, digital, iAds, iPad, mobile, tablets
May 7 2012
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