Economist

Tag Archives: iPad

Thanks to the iPad, more executives are embracing digital disruption

Of the many things Apple can justly take credit for making common–smartphones, touch screens, black turtlenecks–I’d like to add one to the list that you don’t hear about much. Thanks to Apple, there are thousands of chief executives and other c-level executives around the world who finally “get it”. Two weeks ago I met with [...]

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Tags: business, digital disruption, iPad, publishing

Exploring Libya’s ruins from the comfort of your iPad

Having covered tablet reading for a while now, I’m rarely excited by a magazine’s digital bells and whistles anymore. There are only so many times a publisher can insert a video into an iPad issue and claim to be innovative. Yet this month’s digital edition cover of National Geographic magazine truly took me by surprise. [...]

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Tags: digital magazine, iPad, leptis magna, libya, magazine, national geographic

All publishers to embrace mobile in 2013

A new survey from the Alliance for Audited Media of North American media companies found that all 210 expect to optimize their content for mobile devices–either via a native or web app–in 2013. With over 50 percent of Americans now owning a smartphone or a tablet, publishers are seeing an increasing amount of traffic coming [...]

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Tags: iPad, iPhone, mobile, publisher, publishing, tablet

With a large population of digital natives, Turkey is on the verge of a media revolution

The concept of the newspaper is changing drastically for the new Turkish generation born in the 90s. These “digital natives” have been born into a world of new technologies that are now standard for their generation. And compared with the demographics of many countries in the West, this generation represents a very large percentage of [...]

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Tags: internet, iPad, media, news, tablets, Turkey

Publishing platform Onswipe offers an alternative to responsive design

Publishers have invested time and resources into creating beautiful, dynamic iPad apps–only to find that a chunk of their audience still discovers content through the iPad’s web browser. And when readers pull up a magazine’s website through the tablet browser, it can be a frustrating experience: constantly having to pinch and zoom, frequently clicking on [...]

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Tags: iPad, iPad ads, magazine, mobile advertising, mobile web, tablet

Highlights from Tom Standage’s Reddit AMA

Following in the footsteps of Barack Obama and music sensation Psy, The Economist‘s digital editor Tom Standage participated in a Reddit “Ask Me Anything” today. The questions posed by the Reddit community ranged from why The Economist has no bylines to what new technologies will soon take over the world. There were also a number [...]

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Tags: ama, digital publishing, iPad, reddit, tablet, tom standage