Tag Archives: mobile

A new survey from the Alliance for Audited Media of North American media companies found that all 210 expect to optimize their content for mobile devices–either via a native or web app–in 2013. With over 50 percent of Americans now owning a smartphone or a tablet, publishers are seeing an increasing amount of traffic coming [...]

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Tags: iPad, iPhone, mobile, publisher, publishing, tablet

As we look at our iConsumer research — McKinsey and Company’s research into how consumer digital behavior is changing across platforms, activities and geographies that we’ve been doing for the last 5 years — we’re seeing fundamental changes in the way people are interacting with digital media. Take, for example, the emergence of the smartphone [...]

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Tags: digital, iConsumer, iPad, iPhone, mobile, tablets

With the introduction of the iPad in 2010, publishers rushed to create stunning, interactive iPad apps to showcase their digital editions. We’ve covered many of these iPad apps in detail on this blog, from National Geographic’s use of video to Vogue UK’s high-res images. Yet as money and time flowed toward the development of apps, [...]

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Tags: apps, HTML5, magazines, mobile, publishers, responsive design, tablet, websites

As 2012 comes to a close, it’s worth noting that this was the year the US crossed a mobile threshold. Half of all US adults now own a mobile device and a majority use their device to read news, The Economist Group and the Pew Project for Excellence in Journalism reported in October. Now, Pew [...]

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Tags: mobile, news, Pew, pew 2012, reading, tablets

A few months ago, The Economist Group and the Pew Research Center’s Project for Excellence in Journalism released new research confirming the important role that mobile devices play in how we get our news. The study found that the US has crossed a mobile threshold, with 50 percent of US adults now owning a tablet [...]

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Tags: data, infographic, mobile, mobile phones, news, Pew, smartphones, tablets

In the first article ever written for this blog, The Economist Group’s chief executive Andrew Rashbass laid out evidence for the rebirth of long-form reading, made possible by the advent of the tablet. “Data from all sorts of sources shows clearly that consumers read on tablets in a way much closer to print than to [...]

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Tags: desktop, journalism, longreads, mobile, news, tablets