In little more than two years, the tablet has gone from an early adopter’s “must-have” to an increasingly common device for consumers, even for those who consider themselves less tech-savvy. Think about it: it was only in 2010 that Apple launched the first iPad, essentially marking the birth of the tablet for the mainstream consumer. [...]
Tags: charts, iPad, Nielsen, shopping, stats, trends
Consumer trends
The additive effect of tablet reading
July 19 2012
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July 6 2012
We hear a lot about how tablets are changing the digital publishing landscape. But how exactly? Here are 13 statistics that shed light on the impact of tablets on publishing, reading and the media industry. Note that most of these studies are from the US, unless otherwise indicated. 1. According to Forrester Research, 112.5 million [...]
Tags: comscore, Forrester, MPA, Nielsen, Pew, research, stats
Tags: comscore, Forrester, MPA, Nielsen, Pew, research, stats
