Tag Archives: Pew

Last week, we unveiled our latest research (with the Pew Project for Excellence in Journalism) that examined the demographics of mobile news readers. In an interview with radio host Craig Fahle, The Economist‘s global digital publisher (and Lean Back 2.0 contributor) Nick Blunden offered his thoughts on what the research reveals about the future of [...]

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Tags: Craig Fahle, iPad, iPhone, mobile news, Pew, tablet

As 2012 comes to a close, it’s worth noting that this was the year the US crossed a mobile threshold. Half of all US adults now own a mobile device and a majority use their device to read news, The Economist Group and the Pew Project for Excellence in Journalism reported in October. Now, Pew [...]

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Tags: mobile, news, Pew, pew 2012, reading, tablets

A few months ago, The Economist Group and the Pew Research Center’s Project for Excellence in Journalism released new research confirming the important role that mobile devices play in how we get our news. The study found that the US has crossed a mobile threshold, with 50 percent of US adults now owning a tablet [...]

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Tags: data, infographic, mobile, mobile phones, news, Pew, smartphones, tablets

On Tuesday voters did not just turn out in droves to cast their votes for the next president of the United States. They also took to social media and let the world know which candidate they voted for. 22 percent of registered voters let others know how they voted on a social networking site, primarily [...]

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Tags: election2012, Facebook, Foursquare, Instagram, Pew, Twitter

With the arrival of the iPad, publishers and advertisers breathed a sigh of relief. Finally, there was a device so beautiful and large that ads could once again capture readers’ attention. “Digital banner blindness”, our ability to ignore the multitude of banner ads on a webpage, could be combated by creating gorgeous, full-screen ads designed [...]

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Tags: agencies, iPads, metrics, news, Pew, tablet

New research released today by The Economist Group and the Pew Research Center’s Project for Excellence in Journalism confirms that Americans are increasingly consuming news through their mobile devices. “The Future of Mobile News: The Explosion in Mobile Audience and a Close Look at What It Means for News” details the growing role that digital [...]

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Tags: ads, digital, mobile phone, news, Pew, reading, tablet