With decreasing print ad revenue, traditional publishing companies have been forced to adapt to market forces and find new sources of income in the digital era. Publishing and media companies have explored and experimented with offering marketing services to small […]
After a decade of painful declines in readership and ad sales during the media market’s transition to a digital-first model, magazine publishing has finally seen signs of opportunity and a potential rebirth. The sharp increase in tablet units being sold […]
The explosion of apps–be they games, content or productivity enhancers–has been one of the biggest drivers of the success of the smartphone. But paying for apps is now starting to decline. If this can’t be reversed, then publishers may need […]
Of the many things Apple can justly take credit for making common–smartphones, touch screens, black turtlenecks–I’d like to add one to the list that you don’t hear about much. Thanks to Apple, there are thousands of chief executives and other […]
Any community editor knows that there's an art to the perfect tweet that makes followers go wild with clicks, retweets and comments. To complement this art, several new platforms have sprung up to provide hard data on what's most and least effective.
A new survey from the Alliance for Audited Media of North American media companies found that all 210 expect to optimize their content for mobile devices–either via a native or web app–in 2013. With over 50 percent of Americans now […]