With decreasing print ad revenue, traditional publishing companies have been forced to adapt to market forces and find new sources of income in the digital era. Publishing and media companies have explored and experimented with offering marketing services to small and medium-sized businesses (SMBs). Now, publishers are committing to this change and putting money toward [...]
Tags: advertising, marketing, publishing
March 27 2013
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Tablets represent a huge opportunity for magazines, but more needs to be done to attract advertisers
February 21 2013
After a decade of painful declines in readership and ad sales during the media market’s transition to a digital-first model, magazine publishing has finally seen signs of opportunity and a potential rebirth. The sharp increase in tablet units being sold and the concurrent growth of magazine subscriptions optimized for these devices point to a potential [...]
Tags: ads, digital editions, magazines, publishing, tablet
Tags: ads, digital editions, magazines, publishing, tablet
February 20 2013
The explosion of apps–be they games, content or productivity enhancers–has been one of the biggest drivers of the success of the smartphone. But paying for apps is now starting to decline. If this can’t be reversed, then publishers may need to rethink their business models–just as they’re starting to get a handle on digital distribution. [...]
Tags: app, digital publishing, McKinsey, publishing
Tags: app, digital publishing, McKinsey, publishing
February 13 2013
Of the many things Apple can justly take credit for making common–smartphones, touch screens, black turtlenecks–I’d like to add one to the list that you don’t hear about much. Thanks to Apple, there are thousands of chief executives and other c-level executives around the world who finally “get it”. Two weeks ago I met with [...]
Tags: business, digital disruption, iPad, publishing
Tags: business, digital disruption, iPad, publishing
Interview with Visual Revenue's Dennis Mortensen
New social media tool strives to balance algorithms with human editors
February 7 2013
Any community editor knows that there’s an art to the perfect tweet–a tweet composed so intriguingly and pushed out at just the right time that your followers go wild with clicks, retweets and comments. To complement this art, several new platforms have sprung up to provide hard data on what’s most and least effective. One [...]
Tags: analytics, big data, publishing, social media, Twitter, visual revenue
Tags: analytics, big data, publishing, social media, Twitter, visual revenue
January 31 2013
A new survey from the Alliance for Audited Media of North American media companies found that all 210 expect to optimize their content for mobile devices–either via a native or web app–in 2013. With over 50 percent of Americans now owning a smartphone or a tablet, publishers are seeing an increasing amount of traffic coming [...]
Tags: iPad, iPhone, mobile, publisher, publishing, tablet
Tags: iPad, iPhone, mobile, publisher, publishing, tablet
