Online publishers are increasingly viewing e-commerce as an opportunity to rethink the digital storefront experience. Through new technology and innovative marketing programs, e-commerce can offer a seamless way to shift consumer engagement between a publisher’s content, and that of brands, without compromising editorial integrity. These e-commerce strategies are creating new ways to generate revenue from [...]
Tags: e-commerce, magazines, publishing, shopping, video
October 10 2012
Comments
Consumer trends
The additive effect of tablet reading
July 19 2012
In little more than two years, the tablet has gone from an early adopter’s “must-have” to an increasingly common device for consumers, even for those who consider themselves less tech-savvy. Think about it: it was only in 2010 that Apple launched the first iPad, essentially marking the birth of the tablet for the mainstream consumer. [...]
Tags: charts, iPad, Nielsen, shopping, stats, trends
Tags: charts, iPad, Nielsen, shopping, stats, trends
