Tag Archives: tablet

After a decade of painful declines in readership and ad sales during the media market’s transition to a digital-first model, magazine publishing has finally seen signs of opportunity and a potential rebirth. The sharp increase in tablet units being sold and the concurrent growth of magazine subscriptions optimized for these devices point to a potential [...]

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Tags: ads, digital editions, magazines, publishing, tablet

A new survey from the Alliance for Audited Media of North American media companies found that all 210 expect to optimize their content for mobile devices–either via a native or web app–in 2013. With over 50 percent of Americans now owning a smartphone or a tablet, publishers are seeing an increasing amount of traffic coming [...]

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Tags: iPad, iPhone, mobile, publisher, publishing, tablet

Publishers have invested time and resources into creating beautiful, dynamic iPad apps–only to find that a chunk of their audience still discovers content through the iPad’s web browser. And when readers pull up a magazine’s website through the tablet browser, it can be a frustrating experience: constantly having to pinch and zoom, frequently clicking on [...]

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Tags: iPad, iPad ads, magazine, mobile advertising, mobile web, tablet

Following in the footsteps of Barack Obama and music sensation Psy, The Economist‘s digital editor Tom Standage participated in a Reddit “Ask Me Anything” today. The questions posed by the Reddit community ranged from why The Economist has no bylines to what new technologies will soon take over the world. There were also a number [...]

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Tags: ama, digital publishing, iPad, reddit, tablet, tom standage

Last week, we unveiled our latest research (with the Pew Project for Excellence in Journalism) that examined the demographics of mobile news readers. In an interview with radio host Craig Fahle, The Economist‘s global digital publisher (and Lean Back 2.0 contributor) Nick Blunden offered his thoughts on what the research reveals about the future of [...]

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Tags: Craig Fahle, iPad, iPhone, mobile news, Pew, tablet

With the introduction of the iPad in 2010, publishers rushed to create stunning, interactive iPad apps to showcase their digital editions. We’ve covered many of these iPad apps in detail on this blog, from National Geographic’s use of video to Vogue UK’s high-res images. Yet as money and time flowed toward the development of apps, [...]

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Tags: apps, HTML5, magazines, mobile, publishers, responsive design, tablet, websites