Tag Archives: tablets

As magazines continue to transform from paper editions to multi-platform experiences, the magazine industry’s trade association is trying to make the transition a little smoother. The 93-year-old Association of Magazine Media (MPA) recently appointed Ethan Grey to the position of vice-president of digital. With Grey’s background in the technical aspects of digital magazine development, the [...]

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Tags: digital, magazine, publishing, tablets, tech

In September 2007, Haymarket Media launched the Indian edition of their advertising, marketing and media magazine, Campaign, of which I was the founding editor. For the first issue, I had requested Ogilvy’s Miles Young (now worldwide chairman and chief executive of Ogilvy & Mather) to write a guest editorial, given that he was “global”, yet [...]

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Tags: Apple, India, iPad, smartphones, tablets

I once made a simple observation that 95% of all advertising was mediocre or worse. That was back in the days when TV, radio and print ran the media bandwagon. I also surmised that advertising was a reflection not just of culture, but also of other media. And as the quality of movies, TV and [...]

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Tags: Facebook, iPad, tablets, TV, Twitter

Over the past few months, the Lean Back 2.0 blog has brought together some of the leading thinkers in the media industry to discuss the impact new digital devices are having on publishing. Now, we’re adding even more voices into the conversation in a new video series we’re calling “digital disruptors”. We’re inviting disruptive innovators [...]

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Tags: digital, media, news, NewsCred, publishing, tablets

There are lean-forward moments and lean-back moments in everyone’s life. People lean forward to get things done and lean back to relax. There are opportunities for advertisers to take advantage of both these states, targeting consumers with the right sort of experience at the right time. Lean-forward experiences are all about tasks, about accomplishing something. [...]

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Tags: ads, banner ad, computers, content, tablets

The magazine world, much like the newspaper industry, has experienced a great deal of turbulence of late. However, with many publishers starting to cotton to the myriad ways in which digital reading can help revitalize content, even small publications can produce tablet apps that can inject personality into any given topic area. Further, platforms that [...]

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Tags: iPad, magazines, newsstand, tablets, Zinio