Those who follow us on Twitter probably noticed the #awix hashtag included in many of this week’s tweets. That’s because Emma and I were at Advertising Week for the launch of The Economist Group’s new research on mobile users as well as to see what others had to say. While the week offered some great [...]
Tags: Advertising Week, innovation, media industry, metrics, social media, trends
October 5 2012
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Consumer trends
The additive effect of tablet reading
July 19 2012
In little more than two years, the tablet has gone from an early adopter’s “must-have” to an increasingly common device for consumers, even for those who consider themselves less tech-savvy. Think about it: it was only in 2010 that Apple launched the first iPad, essentially marking the birth of the tablet for the mainstream consumer. [...]
Tags: charts, iPad, Nielsen, shopping, stats, trends
Tags: charts, iPad, Nielsen, shopping, stats, trends
