Online publishers are increasingly viewing e-commerce as an opportunity to rethink the digital storefront experience. Through new technology and innovative marketing programs, e-commerce can offer a seamless way to shift consumer engagement between a publisher’s content, and that of brands, without compromising editorial integrity. These e-commerce strategies are creating new ways to generate revenue from [...]
Tags: e-commerce, magazines, publishing, shopping, video
October 10 2012
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Case study
Welcome to iPad journalism
August 7 2012
Over the past 21 years, Sky News has created a great track record of innovation in news. A refusal to stand still and a commitment to embracing new technology have always been the driving forces in the development of our news gathering and delivery. From satellite news technology, to the advance of digital TV, to [...]
Tags: iPad, Sky News, TV, video
Tags: iPad, Sky News, TV, video
July 23 2012
As has been suggested on the blog before, we’re witnessing a flourishing of the “mass intelligent”. Podcast lovers, computer science devotees and people who thrive on big ideas are coming out of the closet, proudly proclaiming their allegiance to all things a little nerdy. And now a new YouTube channel, THNKR, has come along, designed [...]
Tags: ideas, nerds, TED Talks, THNKR, video, YouTube
Tags: ideas, nerds, TED Talks, THNKR, video, YouTube
June 22 2012
Studies have shown that iPad users tend to lean back when on the device, diving deep into long-form news, entertainment and even advertising (see here, here and here for some data). Watchup, a video news app for the iPad, hopes to capitalize on this trend. The soon-to-launch app, which won a prestigious Knight Foundations News Challenge [...]
Tags: app, iPad, news, tablet, video, watchup
Tags: app, iPad, news, tablet, video, watchup
Interview with YouTube's Alex Carloss
YouTube channels and the art of discoverability
June 11 2012
Last December, YouTube underwent a redesign that wasn’t merely about changing the look of the YouTube website, but about changing how viewers conceive of the video sharing service. YouTube had grown to be a dizzying maze of videos that seemed unhinged from context or connection. You went to YouTube because someone had sent you there, [...]
Tags: channel, Reuters, tablet, video, Wall Street Journal, YouTube
Tags: channel, Reuters, tablet, video, Wall Street Journal, YouTube
June 4 2012
It is a given that app users value utility. Some of National Geographic’s most successful one-off apps fall into this category. Our atlas, for example, is a best seller and our Guide to the National Parks is off to a strong start because it offers information people need. But we also know that tablets [...]
Tags: iPad, magazine, natgeo, publishing, sami, tablet, video
Tags: iPad, magazine, natgeo, publishing, sami, tablet, video

