Economist

Tag Archives: video

Commerce through content

Online publishers are increasingly viewing e-commerce as an opportunity to rethink the digital storefront experience. Through new technology and innovative marketing programs, e-commerce can offer a seamless way to shift consumer engagement between a publisher’s content, and that of brands, without compromising editorial integrity. These e-commerce strategies are creating new ways to generate revenue from [...]

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Tags: e-commerce, magazines, publishing, shopping, video

Case study

Welcome to iPad journalism

Over the past 21 years, Sky News has created a great track record of innovation in news. A refusal to stand still and a commitment to embracing new technology have always been the driving forces in the development of our news gathering and delivery. From satellite news technology, to the advance of digital TV, to [...]

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Tags: iPad, Sky News, TV, video

THNKR

Channeling the power of big ideas

As has been suggested on the blog before, we’re witnessing a flourishing of the “mass intelligent”. Podcast lovers, computer science devotees and people who thrive on big ideas are coming out of the closet, proudly proclaiming their allegiance to all things a little nerdy. And now a new YouTube channel, THNKR, has come along, designed [...]

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Tags: ideas, nerds, TED Talks, THNKR, video, YouTube

Lean back with Watchup, the iPad app for video news

Studies have shown that iPad users tend to lean back when on the device, diving deep into long-form news, entertainment and even advertising (see here, here and here for some data). Watchup, a video news app for the iPad, hopes to capitalize on this trend. The soon-to-launch app, which won a prestigious Knight Foundations News Challenge [...]

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Tags: app, iPad, news, tablet, video, watchup

Interview with YouTube's Alex Carloss

YouTube channels and the art of discoverability

Last December, YouTube underwent a redesign that wasn’t merely about changing the look of the YouTube website, but about changing how viewers conceive of the video sharing service. YouTube had grown to be a dizzying maze of videos that seemed unhinged from context or connection. You went to YouTube because someone had sent you there, [...]

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Tags: channel, Reuters, tablet, video, Wall Street Journal, YouTube

National Geographic makes the case for video

It is a given that app users value utility. Some of National Geographic’s most successful one-off apps fall into this category. Our atlas, for example, is a best seller and our Guide to the National Parks is off to a strong start because it offers information people need.   But we also know that tablets [...]

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Tags: iPad, magazine, natgeo, publishing, sami, tablet, video