When the latest YouTube redesign was launched in December 2012, it was greeted with surprisingly little discussion. A vocal handful of users complained about the revised search and increased importance of subscriptions, while restrained welcome was given to the cleaner design. But conversation quickly faded, and few questioned the motivation for the update and who [...]
Tags: brands, content marketing, TV, YouTube
February 27 2013
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July 23 2012
As has been suggested on the blog before, we’re witnessing a flourishing of the “mass intelligent”. Podcast lovers, computer science devotees and people who thrive on big ideas are coming out of the closet, proudly proclaiming their allegiance to all things a little nerdy. And now a new YouTube channel, THNKR, has come along, designed [...]
Tags: ideas, nerds, TED Talks, THNKR, video, YouTube
Tags: ideas, nerds, TED Talks, THNKR, video, YouTube
Interview with YouTube's Alex Carloss
YouTube channels and the art of discoverability
June 11 2012
Last December, YouTube underwent a redesign that wasn’t merely about changing the look of the YouTube website, but about changing how viewers conceive of the video sharing service. YouTube had grown to be a dizzying maze of videos that seemed unhinged from context or connection. You went to YouTube because someone had sent you there, [...]
Tags: channel, Reuters, tablet, video, Wall Street Journal, YouTube
Tags: channel, Reuters, tablet, video, Wall Street Journal, YouTube
