– The Association of Magazine Media (MPA) unveiled their voluntary guidelines for tablet metrics. The guidelines are designed to give publishers and advertisers a better understanding of digital magazine subscriptions.
- AdWeek featured The Economist as a publisher doing quite well with their digital subscriptions.
- More people are using their tablet while watching TV, said a recent Nielson study. In the U.S., 88% of tablet owners and 86% of smartphone owners reported they used their device while watching TV at least once during a 30-day period.
- NiemanLab pointed out that it’s difficult to measure the number of newspapers with paywalls because the number keeps growing.
- 21% of Americans have read an e-book in the past year, according to a Pew Internet report. The study also found that e-book readers read more books than other readers and are more likely to have higher levels of education and income.
- Poynter reported on AOL’s move to long-form reading on the iPad. Their successful new publishing model picks the best in-depth articles on the AOL website and repackages them for the tablet.
- A group of magazine publishers launched Next Issue, a digital newsstand app. Readers can now purchase a range of magazines for a monthly flat fee. The app is currently available for tablets running versions of Android 3.0 software and higher, and it will soon make the leap to the iPad.
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