This Lean Back 2.0 blog aims to examine, discuss and track the impact that new digital reading devices, particularly tablets, are having on both reader behaviours and media businesses. It includes thinking from leading commentators across the media, publishing, advertising and technology industries.
Why do we call this blog Lean Back 2.0? The print age created a Lean Back experience with reading as a solitary, ritual pleasure. The web age introduced Lean Forward as readers began to embrace information from multiple sources, actively researching and sharing content. Tablets and eReaders are driving yet another profound change in our relationship with content. They have made reading an immersive, lean-back experience again and created new opportunities to read. This is Lean Back 2.0.