McKinsey on getting the most out of your brand architecture
Q&A with Diana O’Brien, CMO, Deloitte
Q&A with Michelle Van Slyke, senior VP of marketing & sales, The UPS Store, Inc.
Q&A with Kim Metcalf-Kupres, CMO, Johnson Controls
To finally conquer marketing data, spending has to move fast, too
A marketer’s reflections on Cannes 2016