Today, The Economist Group, the leading source of analysis on international business and world affairs and publisher of The Economist, announced the acquisition of TVC Group. TVC is an award-winning marketing communications agency, based in London, which specialises in a content-driven approach to public relations and creative services.
The full acquisition, for an undisclosed sum, fits within The Economist Group’s long-term commercial strategy of building a broad range of services for its growing client base. TVC will continue to provide a stand-alone offer to its existing clients that include major brands across the consumer, government and luxury sectors.
The Economist Group’s investment in TVC reflects a further response to demand from clients for integrated marketing solutions that engage consumers in multiple ways. The deal allows the publisher to offer brands and agencies a new set of "beyond the page" choices in addition to its existing diverse product portfolio, which includes digital advertising, event sponsorship and thought leadership. The transaction will provide The Economist Group’s clients with further routes-to-market through content activation programmes and creative brand communications.
Nigel Ludlow, UK managing director at The Economist Group, said: “This is a great move for The Economist Group. In a rapidly-changing media landscape, one consistent factor is our clients’ desire to communicate across a range of platforms and reach audiences in innovative ways. With TVC on board we will further advance the conversation with our partners and build relationships that reflect diverse and evolving requirements.”
Nicky Minter-Green, MD at TVC Group, added: “I am so proud of our work in building TVC and absolutely delighted that we are joining forces with The Economist, widely recognised as one of the world’s most admired brands. We have found like-minded colleagues who share our ambition to explore and push the boundaries of marketing communications. Joining The Economist Group will provide exciting opportunities for our staff and offer our clients the benefits of connecting with a truly global network and intellectual powerhouse.”
TVC Group employs over 50 people in London serving a range of broad clients including Coca-Cola, British Gas, Aviva, Louis Vuitton and Jaguar Land Rover. Principal executives who will join The Economist Group include Nicky Minter-Green (managing director), Adam Clyne (commercial director), James Myers (broadcast director), Sarah Harris (strategy director) and Greg Lappage (creative director).
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For more information please contact:
Caroline Marrows, The Economist Group
Tel: 020 7576 8053
Nicky Minter-Green, TVC Group
Tel: 020 7535 5800
(March 14th 2012)