The Economist Intelligence Unit acquires predictive analytics consulting firm
The Economist Intelligence Unit (The EIU) has announced today, July 15th 2015, the acquisition of Canback & Company.
Canback is a leading management consulting firm specialised in leveraging predictive analytics to generate insights for consumer-facing clients. It uses sophisticated analyses of market, consumer, and internal company data, to help clients draw reliable, fact-based conclusions about present and future opportunities. Canback works globally with multinational companies as well as with local firms in many sectors, including consumer goods, retail, cellular services, and financial services.
Robin Bew, managing director of The EIU, said:
“I'm hugely excited to have Canback joining The EIU. The rigour of its analytical approach is impressive—and that is why companies worldwide have turned to it for the information they need to solve real-world problems and to find new opportunities. From the first moment I saw its capabilities, I recognised a perfect fit with The EIU’s work and believe that the two businesses can achieve much more together than either could separately.”
Canback will complement The EIU’s consumer markets practice, which provides data-driven solutions to consumer-facing industries, helping them to enter new markets and be more successful in current markets.
Staffan Canback, founder and managing director of Canback, said:
“Our firm has enjoyed spectacular growth and profits over the past several years. As we reviewed our strategy we concluded that we can continue this growth, but would benefit from aligning ourselves with a player with strong global brand recognition and reach, that complements our strengths. The EIU fits this strategic need perfectly. Together, we will be able to serve clients globally with even greater value added. I am also impressed by our new parent company’s integrity and values, as evidenced by its editorial independence.”
For more information, contact:
Mathew Hanratty, corporate communications manager, The Economist Group
MathewHanratty@economist.com
+44 (0)20 7576 8546
Staffan Canback, Jesse Logan, or Jonathan Mayes, Canback
info@canback.com
+1-617-399-1300
Notes to editors
About The Economist Intelligence Unit
The Economist Intelligence Unit is the world leader in global business intelligence. It is the business–to–business arm of The Economist Group, which publishes The Economist newspaper. As the world's leading provider of country intelligence, The Economist Intelligence Unit helps executives make better business decisions by providing timely, reliable and impartial analysis on worldwide market trends and business strategies. More information about The Economist Intelligence Unit can be found at www.eiu.com or follow us on www.twitter.com/theeiu.
About Canback
Canback & Company is the world’s leading management consulting firm leveraging predictive analytics. The firm operates globally with the world’s largest companies as clients. Consultants have worked on the ground in 51 countries since the founding in 2004. Canback & Company also offers analytic services with the Canback Global Income Distribution Database (C-GIDD) as the flagship product. Canback & Company is found at www.canback.com and www.cgidd.com.
(July 15th 2015)
